Vehicle Viceroy

Case Study

BRANDING | IDENTITY | WRITING

Ash is the owner of a bespoke automobile concierge service and needed a logo and brand so he could elevate the look and feel of his business.
We designed a logo, brand system, and established a polished social media presence.
Visibility through Instagram followers rose in tandem with sales.

“Nevine’s creativity and expert design of my brand refined my vision and values for the business to a tee. I’ve passed out hundreds of the business cards she designed and they have never gone unnoticed. If you want your brand’s design language to be exemplary, call Radish Studio.”

ASH, VEHICLE VICEROY

Logo & Tagline

Vehicle Viceroy’s identity began with its core ethos: a genuine passion for automobiles. We translated that passion into a logo that that can be seen as both a double “V” and the shape of a heart—a symbol of both precision and love for the craft. The tagline follows suit, echoing that same devotion while highlighting the brand’s bespoke spirit—tailoring every service to the unique desires and needs of each customer.

Color Palette

We kept the brand palette simple yet sophisticated with black and grey. Pops of electric blue add a little excitement.

Business cards

We designed Vehicle Viceroy’s business cards to communicate sleekness and professionalism, while using spot gloss for a little flash. The repeating heart shapes mimic tire tracks.

This campaign uses images that read as the opposite of Vehicle Viceroy’s core values: competency, transparency, consistency and authenticity—uncommon in the automotive industry. Juxtaposing images with diametrically opposed messages compels the reader to investigate further.