An Ocean Advocate
Case Study
BRANDING | IDENTITY
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Jason needed a logo and brand to represent his consulting business, which leverages data, analytics and technology to help protect and preserve the ocean.
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We designed a logo and brand system representative of Jason’s favorite marine animal—the whale shark—while the branding mimicked the calmness of the ocean.
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Visibility through Instagram followers rose and Jason now has a polished brand to elevate his presence within the industry.
“I love the outcome of working with Radish Studio: a logo that really captures my business. But the process we went through together was even more valuable as it gave me the clarity I needed for the longer term vision of my business.”
JASON, AN OCEAN ADVOCATE
Primary & Secondary Logos
Since the whale shark is Jason’s favorite marine animal, we decided it would represent the brand. Several iterations were created for brand flexibility.
Brand Elements
Color was chosen to represent the ocean as a whole while the typography mimicked the organic shape and texture of the logo.
Print Materials
Promotional print materials included business cards, hoodies, stickers and even an Apple watch face!