the house of id

Case Study

BRANDING | IDENTITY | SOCIAL MEDIA | WEBSITE

Dara & Paige needed a logo, brand and website for their new short-term, disability-friendly rental, which also doubles as an online and guest shop filled with vintage treasures.
We designed a logo, brand and various print and web collateral reflective of their retro-modern aesthetic, along with a website that featured the house and online shop.
Dara & Paige sold 56% of their inventory on the first day of their website soft-launch to introduce their vintage shop. We’ll have stats once they open for booking!

“Imagine you have this insane idea for a business that only lives in your head. Now picture spilling out all the thoughts, words, doodles, and grandiose plans you have for this most precious concept onto another human being. Then that person takes their unbelievable skills and reaches into your brain and grabs out your heart and soul and translates it into a brand that will forever be a representation of the most important thing you’ve ever attempted. That person—the one who made our dreams come true—is Nevine.”

DARA & PAIGE, THE HOUSE OF ID

Primary Logo, Sub Logos & Emblems

The primary logo suite includes: full, short and full-alt; Emblems and secondary logos were created for various applications. See how we developed id’s logo on Our Process page.

Brand Suite

Color, typography system and pattern.

Print Collateral

Dara and Paige’s unique voice made for a seamless transition to the brand collateral, most notably on the promotional card.

Website

The website houses id’s online vintage shop, and will soon contain booking access to their short-term rental, along with their super-exclusive guest shop. Found at thehouseofid.com.

Dara and Paige came up with their blog name of ‘idiocies’, so we designed a logo to reflect the whimsical nature of their content.

Online Shop Launch Campaign

We used Instagram to tease the launch of id’s online shop, which also doubled as their website’s soft launch. Each post acted as a teaser-like countdown to launch by hiding a featured item in the shop under a silhouette. On launch day, each hidden item was finally revealed.

Instagram

To give Dara & Paige autonomy when posting to Instagram, we created various Instagram grid and story templates for them to fill in with their own content. These templates came with a Social Media guide for their reference.