Topografia Wine
Case Study
WEBSITE DESIGN | BRAND REFRESH & EXPANSION | IDENTITY DESIGN
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Our client, Carlos, wanted a redesign of his existing website (TopografiaWine.com) in order to increase his sales and Wine Club membership numbers.
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We redesigned Carlos’ website to better reflect the high quality of his wine, and established a sub-brand for the Topografia Wine Club, visually establishing the benefits while increasing its consumer appeal.
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The website launch boosted sales, and Wine Club membership increased by 15%.
“Working with Radish Studio was a fantastic process. Nevine’s creativity and ability to not only find solutions that fit my requirements, but also communicate them effectively, and implement them efficiently, was refreshing and made this whole process quite seamless and enjoyable. I’d been putting off getting this done—dreading the creative process—but was so relieved to outsource it to Nevine. In addition, her attention to detail, organization, constant communication, and quick turnaround made it all that much easier. The results were outstanding!”
CARLOS, TOPOGRAFIA WINE
Main Site
Working with the client’s original identity, we refreshed and expanded the brand by distilling many existing visual elements into one compact branding system. Original website content was simplified and messaging was made more succinct. Selling points were added via images of medals won and the addition and highlight of testimonials.
Wine Club Sub-Brand Identity
We established a Wine Club identity and used the revised color palette along with elements found in the client’s existing logo to create a visual system. Icons within the logo were then used to highlight features and benefits of the Club, allowing for information to be easily digested.
